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At the Olympic Games London 2012, Nicola Adams became the first female boxer to win Olympic gold. The following year, female participation in boxing increased by 50% in the UK. ๐ชโ
As the Worldwide Management Consulting Partner of the IOC, weโre using our global scale, deep insights, and understanding of innovation to track the impact of firsts at the Olympic and Paralympic Games.โ ๐คฉ
Explore #TheFirstEffect now! oly.ch/DeloitteHeroIG
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