#TheFirstEffect | Firsts move the world forward.

They help make the inconceivable achievable and pave the way for others to follow. ​

It took decades for the first runner to break the 4-minute mile, then 16 runners achieved it within the next year. Sarah Attar ran alone for the last 32s of her race at London 2012, but as Saudi Arabia’s first-ever female Olympic runner, she set a precedent for thousands of female athletes to follow.​

As the Worldwide Management Consulting Partner of the IOC, we’re using our global scale, deep insights, and understanding of innovation to track the impact of firsts at the Olympic and Paralympic Games.​

Explore #TheFirstEffect to see how firsts move the world forward.
➡️

📲 Want to watch live sport and original documentaries for free? Check out our website:
_____________________________________________________
🇨🇳 #Beijing2022 replays:
🇯🇵 #Tokyo2020 replays:
🗞️ News from the Olympic world:

You May Also Like